IBPS SO Mains Marketing Officer Mock Test-3

Test Preparation on IBPS SO Mains Marketing Officers Mock Test-3

1.

The new-product development process consists of detailed steps and number of steps are

1Five steps
2Six steps
3Seven steps
4Eight steps
5Nine steps

Eight steps

2.

The course of sales and profits of a product over its whole life is called

1product life cycle
2customer lifetime value
3product management
4marketing management
5None of these

product life cycle

3.

The new product development stage in which the concept is tested whether the idea has strong appeal is called

1concept development
2concept testing
3material testing
4market screening
5all of above

concept testing

4.

Management of new product development strategy includes

1customer-centered development
2team-based development
3systematic product development
4all of above
5None of these

all of above

5.

Computer giant Dell has an idea storming website used to ask customers for improvement suggestions is an example of

1internal sourcing
2crowdsourcing
3offshoring
4off sourcing
5None of these

crowdsourcing

6.

“The concept of marketing mix was developed by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

1N. H. Borden
2Philip Katter
3Stanton
4W. Anderson
5N. Katter

N. H. Borden

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