Test Preparation on IBPS SO Mains Marketing Officers Mock Test-2

1.

One of the primary research methods for collecting data is

Primary research involves collecting data directly from the source. In the above, only e is the option where it is used.

2.

Point of Sales display form of advertising is particularly helpful when

1Customer is in an immediate position to purchase
2Prices are very low
3Lot of search and evaluation is required for the offering
4For unsought products such as insurance
5For highly customized B2B products

Point of sales display works when customers in the range of that POS can make their decision right there. For example, often at the billing counter of supermarkets some items are stocked and displayed, and some offers are promoted there.

3.

In which type of markets, participants offer to trade goods and services as well?

In spot markets, prices change by the minute; In buying alliances, several companies buying the same goods can buy together to get discounts; Companies buying industrial products can go to specialized Websites (called e-hubs) in vertical markets; private exchanges are
operated to link with specially invited groups of suppliers and partners over the Web. It is in barter markets where participants are willing to exchange goods and services for goods and services.

4.

Which of these is not a major stage of consumer buying behavior?

5 major stages of consumer buying behavior are Problem Recognition, Information Research, Evaluation of Alternatives, Purchase Decision, Post-purchase Decision.

5.

Which of the following is not one of the 4 philosophies of marketing?

4 philosophies of marketing, which strongly influence an organization's marketing activities are production, sales, marketing, and societal orientations.

6.

Human and ethical values or qualities such as courage, vision, social awareness, fearlessness, integrity, a pure and clear mind, truth, etc., are
subjective subtle and

Intangible concepts


Right Ans	Wrong Ans	Not Attempted