Test Preparation on IBPS SO Mains Marketing Officers Mock Test-1

1.

There are various stages a buyer can be in the product decision-making. Please arrange them in order from as they appear in their sequence. (from
left to right)

1Awareness, knowledge, liking, preference, conviction, purchase
2Knowledge, liking, awareness, preference, conviction, purchase
3Awareness, liking, preference, conviction, purchase, knowledge
4Purchase, liking, preference, conviction, awareness, knowledge
5None of these

Awareness and knowledge come together as it is about the research before the decision, purchase is obviously the last.

2.

By which of the following means company communicates in an integrated fashion with its customers?
i) Label
ii) Product price promotion
iii) Company's sale literature

By all the above means the company tries to communicate with the customers.

3.

8. Which among the following are the 3 Cs of branding?
i) Clarity
ii) Consistency
iii) Currency
iv) Constancy
v) Consumerism

A brand should clearly convey what they want to, they should consistently deliver what they intend to and they should be constantly visible to their customers.

4.

Which of the following characteristics is the least likely to pertain to services?

Services can be patented, they perish (and don't last long like products), they are consumed simultaneously as produced (simultaneity), and are intangible. But they are heterogeneous and not homogenous in the sense that a service cannot be the same for all the customers as the products are.

5.

Which of the following does not fall under the types of "Retailing"?

All of the above will fall under the ambit of retailing. 1 and 2 are just forms of non-store retailing whereas the other two are in store retailing

6.

"Ethics deals with the right actions of individuals." Who said?

Peter F. Drucker


Right Ans	Wrong Ans	Not Attempted

Test Preparation on IBPS SO Mains Marketing Officers Mock Test-1

There are various stages a buyer can be in the product decision-making. Please arrange them in order from as they appear in their sequence. (fromleft to right)

By which of the following means company communicates in an integrated fashion with its customers?i) Labelii) Product price promotioniii) Company's sale literature