Firstly, businesses increasingly recognize crisis management importance as an imminent Social Media Marketing (SMM) trend.
Secondary, consumers are now demanding authenticity from brands. They expect businesses to build genuine human connections and emotional bonds.
Thirdly, one of the impactful social media marketing trends in the Indian market is using social media as shopping outlets.
Furthermore, businesses are working on completely phasing out third-party cookies by the end of the year.
Additional, decentralized social networks are becoming viable alternatives to mainstream social media platforms.
Next, short-form, and bite-sized content will dominate social media platforms.
Moreover, consumers expect companies to prioritize people and the planet over profits.
AI will play a more significant role in offering recommendations on platforms like Facebook, Twitter, Instagram, etc.
Platforms like Facebook and Instagram are integrating digital avatars and different content forms to encourage engagement and support creators.
These ads allow users to participate in the ad experience, increasing their likelihood of engaging with a particular brand or product.