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| Publisher | Nirali Prakashan All MBA books by Nirali Prakashan |
| ISBN | 9789351648505 |
| Author: | Dr. Shaila Bootwala, Asst. Prof. Fazil Mohammed Shareef, Raisa Sheikh |
| Number of Pages | 214 |
| Available | Available in all digital devices |
With Globalisation and technological advancements, the role of supply chain and logistics management have transformed from a mere process of inventory, warehouse, transportation and distribution management to the role of strategic decision making and global collaborations. The modern supply chain management is driven by information technology and is more customers centric.
This book introduces students with the basic concepts of supply chain, Distribution and logistics management and gradually gives an insight to the concepts of Marketing and its importance in physical distribution. Concepts of International Logistics management, Role of Information Technology, the key issues in International markets and management have been covered for the students studying international business.
1. Basic Concept about Distribution System
2. Channel Selection
3. Selections of Channel Partner and Strategies of Channel of Distribution
4. Logistics for Customer Satisfaction
5. Physical Distribution Management
Question Paper
