Strategic Management

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Book Summary:

MANAGEMENT is a book that succinctly captures the nuances of leveraging strategy in the management of corporations and businesses. Tailor-made for students majoring in business and commerce at the undergraduate as well as postgraduate levels, it will equip them with skills in strategic thinking that encompass strategy formulation, implementation and evaluation.

Furthermore, the book includes the most recent developments and trends in strategic management and will help the students to apply this knowledge to become effective managers and leaders.

Audience of the Book :

The updated coverage of the area of strategic management and business policy will serve the capstone course needs of all the business students majoring in business and commerce at the undergraduate level as well as those who are pursuing MBA degree or advanced post-graduate business diplomas

 

Key Features:

The main features of the book are as follows:

• Structured and lucid presentation of content

• Includes the latest research outcomes in strategic management theory and practice

• Contains a separate chapter on preparing a case analysis

• A short opening case, closing case, ‘strategic spotlight’ and ‘a great decision’ in every chapter

• Objective as well as subjective exercises at the end of each chapter

Table of Contents:

1. Chapter 1: Strategic Management: An Overview
2. Chapter 2: Vision, Mission, Goals and Objectives
3. Chapter 3: Assessment of External Environment
4. Chapter 4: Assessment of Internal Environment
5. Chapter 5: Corporate-level Strategies
6. Chapter 6: Business-level Strategies
7. Chapter 7: Functional Strategies
8. Chapter 8: International Strategy
9. Chapter 9: Strategy Implementation: Organizational Design and Structure
10. Chapter 10: Leadership and Organizational Structure
11. Chapter 11: Strategic Evaluation and Control
12. Chapter 12: Sundries
13. Chapter 13: Some Concluding Remarks
14. Chapter 14: Preparing a Case Analysis