Strategic Management

This well-written book presents a comprehensive, up-to-date and clear exposition of the concepts of strategic management in an easy-to-understand language.

1. Gives chapter outline to indicate the topics covered in each chapter.

2. Provides diagrams and tables to illustrate the text.

3. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation.

4. Gives test questions culled from MBA, M.Com and BBA examinations

5. Includes case studies at the end of every chapter.

PART - I

CONCEPTUAL FRAMEWORK

PART - II

STRATEGIC INTENT

PART - III

STRATEGY FORMULATION

PART - IV

STRATEGY IMPLEMENTATION

PART - V

STRATEGY EVALUATION AND CONTROL

PART - VI

STRATEGIC MANAGEMENT IN SPECIFIED AREAS