Services Marketing

Services Marketing by Prof. Dr. Saroj Hiremath

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Book Summary:

I am happy to place in the hand of readers the reference book of "Services Marketing". This book has been written to meet the requirements of students preparing for B.Com, M.Com, M.B.A. university examination as well as examination conducted by various professional bodies.

While attempting to meet the manifold requirement at different levels, it is a unified whole and the discussion flows logically from one chapter to the next chapter. Sufficient material is given under each topic in simple language and in lucid style. The main purpose of this book is to give a balanced introduction to the complex world of Services Marketing.

Audience of the Book :

This book Useful for Commorce And Economics Students.

Table of Content:

1. Introduction to Services

2. Classification of Services

3. Service Marketing

4. Services Marketing Mix

5. Understanding Customer Needs to Services

6. Organising for Service Leadership

7. CRM and Services

8. Service Pricing

9. Demand Management in Services

10. Delivering Quality Services

11. Managing Service Operations

12. Designing of Service Enterprise

13. Banking and Life Insurance Services

14. Tourism,Hospitality and Healthcare Services

15. Marketing of Other Services

16. Technology in Services

17. Globalisation of Services

18. Recent Trends of Services Mmarketing in India