Retail Management

Retail Management by Team of Eminent Professors

Book Summary:

It is good to see you willing to work hard and prepare yourself to be successful in all your activities including studies. The fact that you are holding this book in your hands shows that you are keen to improve your abilities which will hold you in good stead.

This book has been specifically written and published in a format which is easy to understand and help you to prepare thoroughly for the Retail Management

Audience of the Book :

This book Useful for BBA students.

Table of Contents:

1. Retailing

2. Retail Location and the Site Selection, Store Layout and Design and Visual Merchandising

3. Retail Merchandising, Merchandise Planning and Category Management

4. Promotion Mix in Retailing and Retail Strategies

5. Current Trends in Retailing