Retail Management Global Perspective (Text and Cases)

This book, in its present form is an icy shower in the hinterland of retail world and is intended to provide a comprehensive text to cover this much talked but less understood issue in the global perspective and is essential reading for anyone who wants to know the nuts and bolts of retailing, its present status and interested in knowing how it is affecting the life of common men.

The global context has been kept in view throughout the book and the basic ideas are supported by empirical findings and media reports.

The main features of the book are as follows:

1. A chapter summary is provided at the end of each chapter that establishes a mechanism for the efficient review of important topics.
2. A series of cases are presnented throughout the book whichrequiers the readers to recall important concpets and understandtheir practical relevance while suggesting solutions for theproblems laid down. These case studies can also serve as a basicfor effective gorup or individual presentations.
3. Answers to 'check your progress', and Exercises and Questions are included at the end of each chapter so that the readers can test their knowledge of essential concepts and applications. These questions not only aid in preparing for class presentations but review for exams also.
4. Lucid and simple language to understand much talked and less understood subject of retailing.

Section-I: Retailing Introduction

Section-II: Retailing Strategy

Section-III: Managing Merchandise

Section-IV: Store Management

Section-V: Retail Communication

Section-VI: Future Of Retailing

Section-VII: Mall Management Cases

Glossary

Subject

Index Name

Index