Research Methodology

The subject of Research is of relevance and importance for businesses and managers alike. Knowledge of research methodology and business research helps a business researcher in decision making.

This book Research Methodology has been written as per the revised syllabus effective from June 2013. The book covers topics on foundations of research, problem identification and formulation, research design, qualitative and quantitative research, measurement and attitude scaling techniques, types of data, sampling and analysis of data. A unique feature of the book is the simple language and structured organisation of the matter. It has been written keeping in mind the direct approach to learning of the concepts. As per the requirements of the new pattern of evaluation, students will find this book extremely useful for brief and to the point explanations.

1. Foundations of Research

2. Problem Identification and Formulation

3. Research Design, Qualitative and Quantitative Research

4. Measurement and Attitude Scaling Techniques

5. Types of Data, Sampling and Analysis of Data

Multiple Choice Questions

Case Studies

Projects/Tasks/Activities

Question Paper