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| Publisher | Nirali Prakashan All MBA books by Nirali Prakashan |
| ISBN | 9789389944419 |
| Author: | Prof. Ameya Anil Patil |
| Number of Pages | 173 |
| Edition | First Edition |
| Available | Available in all digital devices |
It is my great pleasure to present a book on Product and Brand Management. The book takes an overview of different facets of Product Management and then dwells into the techniques of turning a product into a World-class Brand. This book is intended to serve as a useful book for the M.B.A. (Sem. II) students of Product and Brand Management of Savitribai Phule Pune University. This book is prepared as per the new syllabus applicable from Academic Year June 2019. The endeavour in writing this book has been to put forward the basic concepts of Product and Brand Management and present them to the students in such a way that it delivers to the students a capacity to understand and analyse marketing activity in today's uncertain environment.
1. Product Management
2. Product Strategy
3. Brand Management and Brand Equity
4. Planning and Implementing Brand Marketing Programmes
5. Growing and Sustaining Brand Equity
Model Question Paper
