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| Publisher | Kitab Mahal All BBA books by Kitab Mahal |
| ISBN | 9788122506747 |
| Author: | Dr. D.D.Chaturvedi, Dr.Anand Maittal, Saumya Chaturvedi |
| Number of Pages | 401 |
| Edition | First Edition |
| Available | Available in all digital devices |
This book has been designed strictly according of the latest syllabus of B.Com., B.A., Semester V (CBCS Pattern), University of Delhi, HNB Garhwal University and other universities. The subject has been presented in a lucid manner so as to be intelligible to all the readers, who have a working knowledge of English language. The whole idea underlying this book is to expose the various concepts in a simple and crisp manner and thus help the students with different levels of understanding to go deep into the intricacies of the subject. Linkages between successive chapters and topics have been clearly established to ensure quick understanding of the text in the first reading itself. Chapter Outline has been provided at the beginning of each chapter for the convenience of the students. Innovative techniques have been used for presenting each topic in the book. To keep the presentation as simple and intelligible as possible, diagrams and numerical problems have been given, wherever needed. Further, each topic in the book conforms to the recommended readings.
1. Introduction to Economics
2. Demand Analysis
3. Supply Analysis
4. Market Equilibrium
5. Applications of Demand and Supply
6. Elasticities of Demand and Supply
7. Cardinal Utility Approach
8. Indifference Curve Approach
9. Theory of Production
10. Production Analysis
11. Cost Analysis
12. Revenue and Profit Maximisation
13. Pricing under Perfect Competition
14. Pricing under Monopoly
15. Pricing under Monopolistic Competition
16. Pricing under
17. Income Distribution and Factor Pricing Oligopoly
