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| Publisher | Nirali Prakashan All BBA books by Nirali Prakashan |
| ISBN | 9789389686654 |
| Author: | Dr. Shaila Bootwala |
| Number of Pages | 169 |
| Edition | First Edition |
| Available | Available in all digital devices |
Marketing is a very dynamic and volatile subject. The success of any marketing endeavour depends upon its acceptance by the market or consumer. No marketing activity can be planned or implemented without the consumer being the key focus area. How a consumer will react to the marketing message will determine the success or failure of the marketing message/strategy.
1. Concepts and Functions of Marketing
2. Marketing Environment and Marketing Segmentation
3. Constituents of Marketing Mix
4. Classifications and Types of Markets
• Appendix : Objective Questions
• Model Question Paper
