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| Publisher | JSR Publishing House All BBA books by JSR Publishing House |
| ISBN | 9789387684621 |
| Author: | Prof. (Dr.) R.B. Solanki & Dr. Rajeshwari Malik |
| Number of Pages | 294 |
| Edition | Third Edition |
| Available | Available in all digital devices |
This book “Marketing of Financial Products and Services” is a textbook for the students of BBA, as per the syllabus of Guru Gobind Singh Indraprastha University, Delhi, and other Technical Universities imparting management education at undergraduate and post graduate level. Resource material had been drawn from the various books on marketing management, RBI reports, latest newspapers, journals and survey reports of various agencies. This book will help the students not just in revising the concepts of marketing, but also in understanding the use of these concepts in financial service industry. The test questions at the end of each chapter and also the previous year’s questions papers are attached for self examination and preparing well for exams. We are sure this book would make teaching the subject easy, interesting and a rich learning experience.
Unit I: Marketing of Financial Services
Unit II: Retail Banking
Unit III: Mutual Funds in India and the Marketing Strategies Involved
Unit IV: Concept of Distribution
