Managerial Economics

Managerial Economics by Debabrata Datta

Book Summary:

Managerial Economics, also known as business economics or Applied Microeconomics, helps in dealing with business decisions and management units effectively. This book discusses the theories and applications of Managerial Economics with the help of its various quantitative techniques like operations research, mathematical programming, game theory for strategic decisions, and other computational methods.

Divided into 8 sections and 24 chapters, the book shows how conveniently one can find a solution to the business problems, such as Risk analysis, Production analysis, Pricing, Budgeting, Sales promotion and so on with Managerial Economics tools.

Section I analyses the economic behaviour of the consumers; Section II discusses producers’ behaviour and issues related to the production; Sections III, IV and V talk about markets and firms and their types. The concluding Sections VI, VII and VIII delve on the application part of Economics in human resource management, finance, marketing and strategy. The chapters are well-supported with the cases, figures and important facts.

The book is equipped with pedagogical aids in the form of Summary, Glossary, Important Terms, Numerical Problems and Multiple Choice Questions.

Audience of the Book :

This book Useful for Management students.

Table of Contents:

1. Introduction to Managerial Economics

Section I Analysis of Human Behaviour as a Consumer

2. Consumer Behaviour

3. Demand

4. Choice Under Risk and Uncertainty

Section II Producer’s Behaviour

5. Theory of the Firm

6. Economics of Production

7. Cost of Production

Section III Market 1

8. Market Morphology

9. Different Forms of Market—Perfect Competition

10. Monopoly

11. Monopolistic Competition

Section IV Market 2

12. Game Theory

13. Oligopoly

14. New Market Institutions

15. Economics of Information

Section V Application of Economics in Human Resource Management

16. Application of Economics in Human Resource Management

17. Principal–Agent Problem and Economic Incentive

Section VI Application of Economics in Marketing Management

18. Behavioural Theory of Consumer Behaviour

19. Forecasting Outline

20. Pricing and Advertising Strategies

Section VII Application of Economics in Financial Management

21. Financial Economics of Consumption and Investment

Section VIII Application of Economics in Strategy

22. Business Firm Strategy

23. Boundaries of Firm

24. Economic Regulation of Business