International Business by V.K. Bhalla
Book Summary:
The book is designed for the students of MBA, Commerce, and Business Economics. besides, It would also be useful to the students of CA, CS, and other professional courses.
Audience of the Book :
This book is useful for MBA, CA, and Cs students.
Key Features:
The main features of the book are as follows:
1. Simple language to explain concepts and theories
2. Graded selection of content to learn effectively
Table of Contents:
UNIT-I
1. INTERNATIONAL BUSINESS: AN OVERVIEW
2. INTERNATIONAL BUSINESS THEORIES
UNIT-II
3. TARIFFS AND OTHER BARRIERS TO TRADE
4. ‘FAIRTRADE: CONTINGENCY MEASURES
5. TRADE AND PUBLIC POLICIES
6. WORLD TRADE ORGANISATION
7. REGIONAL BLOCKS, TRADE LIBERALISATION AND FOREIGN INVESTMENT
8. THE GLOBAL SERVICES ECONOMY
9. GLOBALISATION IN SERVICES: INDIA’S OPPORTUNITIES AND CONSTRAINTS
UNIT-III
10. STRATEGIC ISSUES IN INTERNATIONAL MANAGEMENT
11. INTERNATIONALISATION OF SERVICE FIRMS
12. INTERNATIONAL PRODUCTION
13. OPERATION MANAGEMENT IN INTERNATIONAL COMPANIES
14. ENHANCING GLOBAL COMPETITIVENESS
15. INTERNATIONALISATION OF TECHNOLOGICAL INNOVATION
16. GLOBAL E-BUSINESS
UNIT-IV
17. DESIGNING GLOBAL ORGANISATIONAL STRUCTURE AND CONTROL