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| Publisher | Nirali Prakashan All BBA books by Nirali Prakashan |
| ISBN | 9789351642503 |
| Author: | Mrs. Kiran Jotwani |
| Number of Pages | 196 |
| Edition | Fifth Edition |
| Available | Available in all digital devices |
It gives me a feeling of immense pleasure and gratitude when placing before the students of BBA and other esteemed readers, the book of International Business. It is based on the revised syllabus set by the University, with effect from June 2014.
The field of International Business is very dynamic, characterised by continuous changes in its variables which have a deep impact on the structure and nature of the global economy. The topics in the book are arranged in a manner to facilitate easy reading and understanding by the student. Due care has been taken to simplify the language and illustrate the topics with diagrams, wherever necessary. The statistical data to support the various topics are to date.
1. Introduction
2. Multinational Enterprises
3. International Finance
4. Regional Economic Grouping
5. India’s Foreign Trade
Question Papers
