International Business

International Business

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Book Summary:

This book covers major topics of international marketing, international business finance, environmental factors affecting international marketing (social, legal, economic, political and technological), international marketing-mix (product, price, place and promotion), international marketing research, strategies, decisions, organizations, negotiations, modes of entry into international markets, and trade in emerging markets.

It caters to undergraduate and graduate students in management schools in India and most Asian and Latin American universities for core or elective paper, and will also prove useful to them as practising managers since it develops new concepts derived from managerial applications discussed in the cases.

Audience of the Book :

This book Useful for international marketing, international business finance.

Key Features:

• Short and contemporary contextual examples from business houses
• Focus on the strategy employed in various marketing situations to enhance contextual knowledge and arouse interest in the subject
• Comprehensive cases at the end of chapters in order to enhance application skills
• A contemporary commentary on political thinking on the globalization issues