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| Publisher | Nirali Prakashan All MBA books by Nirali Prakashan |
| ISBN | 9789389944211 |
| Author: | Dr. Shaila Bootwala |
| Number of Pages | 181 |
| Edition | First Edition |
| Available | Available in all digital devices |
Marketing is an environment specific subject, and as the current business environment is full of volatility and change, the study of marketing today has gained increased importance. The radically changing times, the increased competition and changing patterns of consumer behaviour make the study of Integrated Marketing Communications a necessity not just for the students of marketing but for any person who wishes to operate around a consumer. Thus, Integrated Marketing Communications as a special subject of study for M.B.A. (Sem. II) students is of great importance.
1. Integrated Marketing Communication
2. Advertising − I
3. Advertising − II
4. Sales Promotion
5. Public Relations, Publicity and Corporate Advertising
