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| Publisher | Agrotech Publications All Agronomy books by Agrotech Publications |
| ISBN | 9788183211697 |
| Author: | Dhananjaya B & Nataraju M S |
| Number of Pages | 129 |
| Available | Available in all digital devices |
The study revealed that more than half of the captions used in the farm advertisements in print media belonged to creative and economical type. Product features, consumer self enhancement and economic appeals were used to a large extent. Nearly half of the illustrations of farm advertisements published in media.
The main features of the book are as follows:
(1) Advertising is directly related to the groups of people.
(2) Marketing is one of the important aspects of advertising.
