Event Tourism And Cross Cultural Communication

Provides a broad understanding of both global and local MICE Tourism. Contains background knowledge as well as practical tools for addressing the Cross Cultural Communication and MICE Tourism at both formulation and implementation levels explained. MICE Tourism Management is discussed in the broader perspective of Cross Cultural Communication and Contemporary tourism. Elaborates and enables to propose changes as are necessary in MICE Tourism for development of a responsible Event Tourism Model. Both global and local level practices/perspectives covered through India as a Global Conventions Destination Prospects & Strategies - A case study. Extensive Reading Material is provided.

• Concise and Compact text

• The book is divided into 29 chapters covering all syllabus recommended by the respective governing bodies which impart comprehensive knowledge of the concepts to the reader.

• This book is aimed to develop a better understanding of the Tourism, Hospitality, Travel and Event Industry, and especially provides critical insights into how theoretical concepts and frameworks are applied.

• Ready source of reference for both undergraduate and postgraduate students, postgraduate diploma and certificate students in Event Management, for Contents have been expanded.

• Helpful for Event Management practitioners as well.   

•  Core Knowledge (must-known area) is highlighted.