Cruise Ports Management

Cruise Ports Management by Vinra Publication

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Book Summary:

The cruise industry has thus enjoyed growth, with the addition of new vessels, new port calls, destination and source markets, and a more diversified cruise offer. New ships, expanding itineraries, and revisited deployment strategies are shaping the sector. Cruise ports responded to these trends by adopting innovative operational practices and updating infrastructures and services required by an industry that is highly sensitive to customer satisfaction. The growth of the cruise industry provides an opportunity to study the new set of challenges that cruise lines and ports are facing, their present and evolving structures and strategies, and the best ways for addressing the challenges such as environmental regulations, health concerns, or itineraries. Ports are operating in a more and more competitive environment and the importance of marketing in port management and development is being recognized by the port community almost all over the world.

The audience of the Book :

This book is Useful for Hotel and Hospitality Management students.

 

Table of Contents:

1. Operations Planning in Ports

2. Marketing Promotion Tools for Ports

3. Waste Management and Recycling Programs

4. Steps to Effective Equipment Maintenance

5. Measuring and Evaluating Port Performance

6. Planning Land use in Port Areas

Bibliography