Cruise Marketing And Management

Cruise Marketing And Management by Vinra Publication

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Book Summary:

For centuries man has been roaming the world’s oceans on various forms of ships and seafaring was a daring venture nothing short of going to the moon, undertaken by men of vision with great courage and personal skills. In the early days of seafaring, ships were largely managed by their crew, notably the Master, which is still true today. Any management measures will only ensure maximum performance of the crew while any management system that alienates itself with the ship's hands is self-defeating. Ship management evolved from an in-house function of the ship owners and the tasks of operating ships had instigated the need for a formal organization to manage their vessels, performing the most basic functions of crewing, maintenance, supply, and compliance with statutory matters. It is not difficult to trace the links of many successful independent ship managers to some form of ship owning interests in their business ancestry

The audience of the Book :

This book is Useful for Hotel and Hospitality Management students.

 

Table of Contents:

1. Ship Management and Theme Cruise Marketing

2. Event Management for Cruise Tours

3. Introduction to Public Relations

4. Promotion for Destinations

5. Internet Marketing and Advertisement

Bibliography