Conferences & Events Management

Conferences & Events Management by Vinra Publication

---

Book Summary:

The success of the conference of a professional society depends upon a number of factors, including the time and location of the meeting; the attractions of the local area and the local arrangements; the ability of the conference chairperson and planning committee to attract and select program participants and to organize technical sessions, socials, and special events; the extent of the publicity campaign and the quality of the conference publications; the cost of attending the meeting and the travel funds available to attendees; the quality of the technical program; and the number of program participants and meeting attendees. An event is any organized presentation or activity that is consciously planned and conducted to achieve specific goals or objectives. Thus a market to attract more customers to town is staging an event as is a festival to engender pride in a community. Events have become popular as a means of entertainment and social interaction. In rural towns, they are a means of generating pride and a sense of place.

The audience of the Book :

This book is Useful for Hotel and Hospitality Management students.

 

 

Table of Contents:

1. Introduction to Event Marketing & Management

2. Event Management Categories and Best Practices

3. Event Evaluation and Planning

4. Event Promotion, Advertising, and Organization

5. Planning and Organizing a Conference

6. Event Analysis and Planning

Resources