Cases In Marketing

Many leading organisations in the past have been very successful in these thematic areas. Today, in the 21st century, marketing management has become complex, alarmingly competitive and challenging, coupled with digitisation, environmental issues, ecological and global warming challenges. In these changing and challenging scenarios the diverse consumer attitudes and changing behaviour are impacting expectations for higher standard of living. Globally branded qualitative products and services are in demand have become very serious issues and challenges for all marketing professionals. One can address these issues and challenges by developing appropriate marketing skills, expertise and through past and the present marketing experiences. Such marketing experience and situations can also be recognised as marketing case studies.