Cases In Marketing (BBA - VI)

Today, for all organisations, marketing management has become the focal point for maintaining their continuity, stability, growth and development. As a matter of fact, the success of any organisation will greatly depend on effective marketing planning, marketing decisions, coordination, motivation and leadership.

Many leading organisations in the past have been very successful in these thematic areas. Today, in the 21st century, marketing management has become complex, alarmingly competitive and challenging, coupled with digitisation, environmental issues, ecological and global warming challenges.

In these changing and challenging scenarios the diverse consumer attitudes and changing behaviour are impacting expectations for higher standard of living. Globally branded qualitative products and services are in demand have become very serious issues and challenges for all marketing professionals.

1. Introduction to Case Studies

2. Case Studies

3. Bibliography

Question Papers