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| Publisher | JSR Publishing House All BBA books by JSR Publishing House |
| ISBN | 9789387684393 |
| Author: | Dr. Neha Kashyap |
| Number of Pages | 288 |
| Edition | First Edition |
| Available | Available in all digital devices |
This book is meant for a kind of orientation into the vast and technical subject of Business Research Methods to the specific needs of students of B.Com (Hons.) under CBCS (Choice-based Curriculum System) of University of Delhi and other Indian Universities. An effort has been made to present the contents in simple language and student-friendly manner, with the lots of examples to the technical concepts. A genuine effort has been made to present an all-encompassing and up-to-date discussion of the fundamentals of the subject and their use in a business setting in a logical and comprehensive manner. This book has been made by keeping enthusiasm of college understudies and will assist to comprehend diverse period of research. This depends on for all intents and purposes of research.
Section A: Business Research Methods
Unit-I: Introduction
Unit-II: Research Process
Unit-III: Measurement
Unit-IV: Hypothesis Testing
Section B: Project Report
Unit-V: Report Preparation
