Business Administration Paper - II

Business Administration refers to the activities involved in running, or administering, a business or other similar organisation. Successful businesspeople do not identify just one characteristic of the business—they are familiar with all the main components and activities that create the organisation and how they work mutually for organisational success.

Business administration is the significant field of study that covers all business and management activities in business and organisations all over the world. It encompasses the performances or management operations of these institutions where business decisions are made and implemented. Business administration holds the key to the capable business or management remits of business personnel such as Chief Executive Officers, Managing Directors, General Managers, Company Secretaries and Corporate Board of Directors. Others include the functional mangers of businesses or organisations such as Finance Environmental Protection, information Technology, Human Resource, Production, Marketing and Operation managers.

Term I

1. Human Resource Functions

2. Recruitment anf Training

3. Employee Career and Succession Training

4. Performance Appraisal Management

Term II

5. Introduction to Marketing Function

6. Marketing Mix

7. Advertising

8. Modern Marketing Trends

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