Basics Of Marketing

Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Marketing is based on thinking about the business in terms of customer needs and their satisfaction. This book on Basics of Marketing has been specially designed for Management students of Pune University as per the newly revised syllabus effective from June 2016. The Revised Syllabus has been framed after taking into consideration the new marketing scenario, which has totally changed due to Economic Policies, Liberalisation, Privatisation and Globalisation during the last decade.