Agribusiness: Market and Marketing

Agribusiness: Market and Marketing by Singh AK

Book Summary:

A Market is a place, which allows the purchaser and the seller to invent and gather information and lets them carry out exchange of various products and services. In other words the market refers to a place where the trading of goods takes place. Market structure is the number of individuals in a certain market who are potential buyers and/or sellers of a product or service. Companies are interested in Knowing the market size before launching a new product or service in an area.

Audience of the Book :

This book Useful for Agribusiness Management.

Table of Contents:

1. Agribusiness: Introduction

2. Agriculture Market

3. Market Structure-Meaning

4. Producer's Surplus

5. Market Segmentation

6. Market Research

7. Marketing

8. Marketing Strategy and Environment

9. Marketing Principles

10. Marketing Channels and Agencies

11. Market Integration, Efficiency, Costs Margins and Price Spread

12. Marketing Research

13. Marketing and Advertising

14. Agricultural Marketing

15. Cooperation and Cooperatives in Agricultural Marketing in India

16. Government Organization and Support for Marketing

Glossary