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| Publisher | SChand Publications All Marketing books by SChand Publications |
| ISBN | 9788121940016 |
| Author: | Ruchi Gupta |
| Number of Pages | 415 |
| Available | Available in all digital devices |
The book has been written keeping in mind the curriculum requirements as per the different syllabus of Indian Universities. The book is printed in double colour with good quality of paper and beautiful get up.
1. Introduction To Advertising
2. Role Of Advertising In Marketing Mix
3. Advertising As A Communication Tool
4. Types Of Advertising
5. Advertising Campaign
6. Advertising Objectives
7. Advertising Budget
8. Advertising Message Decisions
9. Creative Side Of Advertising
10. Advertising Appeals
11. Celebrity Endorsements
12.Mascots
13. Media Decisions
14. Types Of Media
15. Online Advertising
16. Measuring Advertising Effectiveness
17. Advertising Agencies
18. Legal Aspects Of Advertising In India
19. Ethical Issues In Advertising
20. Advertising Standards Council Of India
21. Surrogate Advertising In India
22. Comparative Advertising In India
23 Additional Case Studies
24. Advertising Glossary
