Advertising Management

Advertising Management by Prin. Dr. Chandrakant N. Rawal

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Book Summary:

Advertising industry is a large sector which helps companies, businesses and other organisations to promote their goods and services to the public. The aim of advertising is to increase sale by showing these goods and services in positive light. It is a paid form of promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor. The advertising is classified along the lines of local, regional, national and international.

Audience of the Book :

This book Useful for Commorce And Economics Students.

Table of Content:

1. Introduction to Advertising

2. Classification of Advertising

3. Advertising Layout and Materials

4. Appeals and Approaches in Advertisement

5. Advertising Media

6. Economic & Social Aspects of Advertising

7. Advertising Agency

8. Planning a Advertising Campaign

9. Creativity in Advertising

10. Brand Marketing

11. Introduction to Integrated Marketing Communications

12. Future of Advertising

13. Advertising as a Career

14. Advertising Research