Advertising And Sales Promotion

The textbook is specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. The main purpose of this book is to impart to the students an insight into the subject, explaining the complexities involved in a simplified manner and helping them to achieve their academic goals. For easier navigation and understanding, this book contains the complete 3G curriculum of this subject and the topics. The various topics are divided into Chapters, Units, and Sub-units, and sufficient space is provided for students to make their brief notes.

Audience Of this Book:

1 Communication
2 Promotion Mix
3 Advertising
4 Advertising Agency Management
5 Advertising Campaign
6 Budgeting
7 Media
8 Media Evaluation
9 Newspapers
10 Sales Promotion