The information age has arrived. We are living in the core of a communication revolution that already has had dramatic effects on how ideas are transmitted. Business Communication skills are critical to the success of any organization regardless of its magnitude, operation and geographic location. Rapidly changing global environment forces us to think about the communication issue related to technology based communication. Business communication is entangled with intercultural and external image of the organization. Managers have three basic jobs-to collect and convey information, to make decision and to promote interpersonal unity. To put in short, managers are expected to work together to achieve organizational goals. All these jobs happen through communication. Effective managers are able to use a variety of media and strategies to communicate.
This book Useful for BBA & MBA students .
Preface
Acknowledgement
Part I : An Overview
Chapter 1. Communication and Overview
Chapter 2. The Communication Process
Chapter 3. Communication Principles
Chapter 4. Types of Communication in Organization
Chapter 5. Public Relations
Chapter 6. Impact of Technological Advancement on Business Communication
Part II: Media of Communication
Chapter 7. Media of Communication
Chapter 8. Speech
Chapter 9. Telephoning Versus Face-to-Face Communication
Chapter 10. Active Listening
Chapter 11. Interview
Chapter 12. Meeting
Chapter 13. Business Letters
Chapter 14. Business ReportsReferencesIndex