A Handbook Of Agribusiness

There are enormous scope and opportunities in the agri-business and have now considerably expanded. The credit goes to globalization of trades and agriculture. The policy reform at national level and an extraordinary interest of corporate sector in the field has increased the scope and opportunity in this sector. The technology development has made the Indian agriculture marked global and opened various opportunities for Indian agriculture. Further it has brought various challenges as well.

1. Agribusiness: Introduction
2. Trends and Proposals in the Context of Agricultural Globalization
3. World Trade Organization (WTO) and Agribusiness
4. Agribusiness and Intellectual Property Rights
5. Special Features of Agri-Business Projects
6. Agribusiness Planning
7. Agriculture and Marketing
8. Agri-Marketing Channels
9. Role of Department of Agricultural Marketing and Agribusiness
10. Agribusiness: Cooperative Marketing
11. Agribusiness: Rural Marketing
12. Agribusiness and e-Marketing
13. Agri-Market Segmentation
14. Inspection and Sampling
15. Marketable Surpluses
16. Agri-Management Information System (AMIS)
17. Brand Management
18. Pricing
19. Sale and Sales Management
20. Agriculture Credit
21. Agribusiness: Microeconomics
22. Agribusiness: Micro-Finance
23. Agribusiness: Contract Farming
24. Agribusiness: Organic Agriculture, Production and Trade
25. Agriculture and Food Industry
26. Agribusiness: Food Processing and Preservation
27. Agribusiness: Cereals Industry
28. Agribusiness: Dairy Industry
29. Agribusiness: Seafood Industry
30. Agribusiness: Meat Industry
31. Agribusiness: Floriculture Industry
32. Agribusiness: Medicinal and Aromatic Plants Industry
33. Agribusiness: Seed Industry
34. Agribusiness: Fruit and Vegetable Processing
35. Agribusiness: Poultry Industry
36. Agribusiness: Organic Manure and Biofertilizers Industry
37. Abbreviation

Glossary
Selected References
Subject Index